Business Storytelling from Hype to Hack
Introduction
Storytelling has been hailed as “the single most powerful tool in a leader’s toolkit”. But why do stories work? How? In Business Storytelling from Hype to Hack: Unlock the Software of the Mind, bestselling author Jyoti Guptara explains why people are calling storytelling “the #1 business skill”, and shows how you can master the skill enjoyably – before your competition does.
Synopsis
Telling stories is the quickest, cheapest and deepest way to more influence. But that doesn’t mean it’s easy.
From informal meetings to public speaking: our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it clicks (makes immediate sense) and sticks (is memorable, repeatable, and consistently acted upon).
You can hack this communications challenge with stories. Storytelling is a brain hack.
This is your hacker’s guide to
- save time and nerves – get through to people quickly
- save money – communication errors are costing your organisation
- master storytelling – even if you’re not ‘creative’
Reviews
A must-read. Storytelling is critical for making better sense of complex matters and can help, in particular, to come up with a clear strategic vision.
― Prof. Dr. Peter Lorange, former President of International Institute for Management Development (IMD) and author, The Business School of the Future
This book is a gem. The writer’s use of his personal stories to teach what he preaches makes it highly readable; it evokes empathy and leaves the reader with precious ideas which click and stick. The many practical tips and hacks bring the art of story telling within reach of anyone, even outside of the targeted business audience.
– Janet Lim, Institute for Societal Leadership at Singapore Management University and Former Assistant High Commissioner, UNHCR